Phase 1: Brand Strategy & Discovery

Purpose: Establish the foundational brand strategy that will guide all visual identity decisions.

Key Activities:

1. Brand Positioning Workshop – Define mission, vision, values, and unique selling proposition (USP)
2. Competitive Analysis – Audit competitor branding and market trends
3. Target Audience Research – Develop buyer personas and emotional drivers
4. Brand Voice & Messaging – Establish tone, personality, and key messaging pillars
5. Creative Brief – Document brand strategy, goals, and design constraints

Summary

This phase ensures that all visual branding decisions align with business objectives, audience expectations, and market positioning.

How We Work With You

• Conduct stakeholder interviews and workshops
• Share competitive analysis reports for feedback
• Collaborate on refining brand messaging
• Present and finalize the creative brief together

Phase 2: Logo & Visual Identity Design

Purpose: Develop a distinctive logo and cohesive visual language that embodies the brand.

Key Activities:

1. Logo Concept Development – Create 3-5 initial design directions
2. Typography & Color Palette – Select fonts and colors that reflect brand personality
3. Visual Style Exploration – Define illustration, imagery, and graphic treatment styles
4. Logo Refinement – Iterate based on feedback to finalize the mark
5. Brand Guidelines – Document logo usage, spacing, color codes, and typography

Summary

The logo becomes the anchor of the brand identity, supported by a flexible yet consistent visual system.

How We Work With You

• Present logo concepts with rationale tied to strategy
• Share interactive mood boards for style direction
• Refine designs through structured feedback rounds
• Co-develop brand guidelines for internal/external use

Phase 3: Stationery & Collateral Design

Purpose: Extend the visual identity to essential business materials.

Key Activities:

1. Business Card Design – Primary and secondary layout options
2. Letterhead & Envelopes – Print and digital formats
3. Email Signature Templates – Responsive designs for all devices
4. Presentation Templates – Keynote/PowerPoint master slides
5. Social Media Kits – Profile/cover images and post templates

Summary

Stationery and collateral ensure brand consistency across all touchpoints, from print to digital communications.

How We Work With You

• Provide stationery mockups in real-world contexts (e.g., desk setups)
• Share editable templates for your team’s daily use
• Conduct training on template implementation
• Offer print production guidance (paper stocks, finishes)

Phase 4: Brand Asset Production

Purpose: Deliver final files and systems for seamless brand implementation.

Key Activities:

1. File Packaging – Provide logos in multiple formats (EPS, PNG, SVG)
2. Color System – CMYK, RGB, Pantone, and HEX values
3. Typography Files – Licensed fonts with usage guidelines
4. Asset Management – Cloud storage or brand portal setup
5. Usage Examples – Dos/don’ts for common applications

Summary

This phase equips your team with everything needed to maintain brand integrity across all applications.

How We Work With You

• Share a centralized brand hub (e.g., Google Drive, Frontify)
• Provide a handoff session to explain file organization
• Supply cheat sheets for quick reference
• Offer post-delivery Q&A support

Phase 5: Launch & Governance

Purpose: Roll out the new brand and establish processes for long-term consistency.

Key Activities:

1. Internal Launch – Employee training and brand guidelines walkthrough
2. External Launch – Coordinate with marketing/pr teams
3. Brand Audits – Quarterly reviews of branded materials
4. Asset Updates – Manage iterations or seasonal variations
5. Feedback Loop – Collect data on brand perception

Summary

A successful launch ensures adoption across the organization, while governance protects the brand’s future.

How We Work With You

• Host a brand launch workshop for your team
• Develop a rollout checklist for marketing materials
• Provide templates for vendor communications (e.g., printers, agencies)
• Schedule check-ins to address implementation challenges

Optional Add-Ons: